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About Us

Hi! I'm Erica, the owner of Chubby Cheeks.

I am mum to 3 energetic young boys. Chubby Cheeks is my other baby - allowing me to share my knowledge and love of cloth nappies with other parents and helping them begin their own journey with cloth, with the intention to save money and to protect the environment our children are growing up in.


People often scoff at the use of cloth, asking us why we ‘bother’ and why oh why would we want to do all that extra washing!

Simply, it really isn’t that much extra washing, it is no bother and the house smells much fresher using cloth than disposables. YES, we use disposables too – I am not here to convert you to full time cloth in an instant, tell you that the earth is being ruined by disposables or that you are poisoning your children with chemicals.

What I DO want to do is share with you what you can experience with cloth if you choose to use it. One nappy, four nappies, fifty three nappies. It doesn’t matter, I want to encourage you to give it a try and see how it fits with your family – you and your children!

The focus and drive behind our business is to share great quality products with people at affordable prices. Not just cloth nappies but other ECO FRIENDLY products, teething aids, beautiful things for your baby and their nursery, and some oh so handy inventions that we love as a family like Kai Carriers.

Kai Carriers are reusable food pouches that make eating fun – I love that it means children can eat in the buggy or in the car without mess and that they save lots of money. One Kai Carrier costs less than most single use pouches at the supermarket and are great for leftovers!

I also love supporting NZ brands/other NZ businesses so you will find that a lot of the products on offer at Chubby Cheeks are NZ brands.

Stock is available to all of NZ online, as well as local pick ups. I attend the occasional local market too, so follow us via our newsletter and social media to receive updates of where you can find us.

If you know of any products you would like to see stocked please let me know and I will gladly look into bringing them on board too.

I hope you enjoy our range, it is stocked full of things that we love and believe can add value to your parenting journey while saving you lots of money, provide comfort and care, and I look forward to sharing them with you.